Nissan: High Quality and Reliability through the Years
Nissan Motor Company Ltd, or simply Nissan, is a well-known Japanese multinational automobile manufacturer headquartered in Nishi-Ku, Yokohama. As one of the most renowned Japanese marques, Nissan is known for its consummate techniques in crafting vehicles that place an emphasis on quality and reliability. It has a broad range of business and sells cars under the Nissan, Infiniti and Datsun brands as well as in-house performance tuning products under Nismo brand. Founded by several great men, Masujiro Hashimoto, Kenjiro Den, Rokuro Aoyama and so on on 26 December 1933 as Jidosha Seico Co., Ltd, then in 1934, it was officially called as Nissan Motor Company after merging with another Japanese manufacturer. Now, Nissan is the sixth largest automaker in the world, the leading Japanese brand in many countries, the world's largest electric vehicle (EV) manufacturer and is available with sporty coupes, family sedans, minivans, trucks and SUVs.
Focusing on Efficiency and Dependability
Though Nissan owns a long process of development, originally marked its vehicle under the Datsun brand, with the first Datsun being built in 1934. It persists on pursuing efficiency and dependability and made its debut in the North American market in 1958, even during the Korean War, it became a major vehicle producer for the U.S. Army, which proved its reputation for quality, reliability and durability. By 1960, it had become the first Japanese automaker to win the Deming Prize for excellence. In 1966, Nissan merged with the Prince Motor Company and started cooperation with Ford Motor Company, Renault S.A. of France and other automobile manufacturers in succession. However, its biggest contribution is that it is the pioneer to build fuel-cell and electrical vehicles. As early as 1996, Nissan has already been involved in building fuel-cell vehicles in preparation for an industry that will rely heavily on alternative energy. And in recent years, Nissan focuses on manufacturing battery electric vehicles in response to increasing demand for vehicles that rely on the clean power source. Its first electric vehicle was introduced as early as 1997, and in 2009, it released an electric car with the conventional gasoline engine replaced with an all-electric drivetrain. Now, Nissan Leaf, as its first mass-market, all-electric vehicle, has been the world's best-selling highway-capable all-electric car, it has a maximum speed of 140km/h and can last for 100 miles if fully charged. Since now it pays its main attention to developing vehicles powered by clean energy that won't pose a threat to the environment, it is predicted that it will become a strong competitor in the industry for a long time.
As one of the biggest automobiles manufactures in the world, Nissan has produced many memorable and popular models, and in return, these models help shape its image of high quality, reliability and durability. As early as it marked its vehicles under Datsun brand, Nissan had some famous models such as Datsun 1000 built based on Austin platforms, Datsun 510 sedan styled firstly for the U.S. market as well as Datsun Fairlady 1500 and Cedric, Bluebird and Sunny with its own technology. Since 1981, Nissan shelved the Datsun name and began selling vehicles worldwide under the Nissan moniker. The well-known Z-car such as 240Z sports car, 280ZX including the later 350Z and 370Z, forayed into road racing attracted buyers who desired for more than just an inexpensive-to-operate car, and increasing high-performance and upscale cars like the Maxima and 300ZX helped reinforce Nissan's appeal. Other models including the American plant-built Hardbody, Pathfinder light trucks also added passenger cars. The Frontier introduced since 1997 has received many awards and recognition and now is one of the most popular models, so are the Sentra and Altima. Due to the slow sales of its current in-house design, Nissan also introduced a Titan pickup to break the stereotype of the Japanese make small trucks and the American make big trucks. The S platform models such as 240SX, 200SX, its twin-turbocharged all-wheel-drive GT-R supercar, Murano SUV and even its renowned Leaf are all critically acclaimed models.
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